Inbox
Conversation list, unread state, assignment, status, template/media sending, 24-hour window guard.
Product Case StudyIRB WhatsApp CRM.
IRB WhatsApp CRM.
From chats to a sales system.
CRM custom yang dibangun untuk membuat customer WhatsApp tidak berhenti sebagai chat di HP sales—tetapi menjadi data, follow-up, pipeline dan histori yang bisa dikelola.
Problem
Customer conversations were fragmented.
Nomor sales dipakai untuk lead dari iklan. Tanpa sistem terpusat, histori customer, status follow-up, ownership sales dan campaign sulit dipantau secara konsisten.
Lead ownership
Follow-up visibility
Chat history
Campaign history
Consent status
Operational logs
System Modules
Built like an operating system for sales.
Fitur dibangun bertahap dari kebutuhan nyata, bukan sekadar checklist.
Contacts
Edit contact, tags, source, city, opt-in/out, owner, pipeline, duplicate handling, import/export.
Follow-up
Reminder, due/overdue state, sales ownership, notes and activity timeline.
Campaign
Target filters, template selection, scheduling, queue, retry, pause/resume/cancel and delivery metrics.
System Health
Database, Meta API, webhook, worker, backup, update state and operational warnings.
Updater & Backup
In-app update packages, database migrations, automatic pre-update backup and recovery path.
Architecture
Official Meta path.
Integrasi WhatsApp diarahkan ke jalur resmi Meta Cloud API, dengan webhook dan permission model yang jelas.
01
Customer sends a WhatsApp message
Message masuk melalui WhatsApp Business Platform.
02
Meta webhook → CRM
CRM menerima event, memetakan nomor/device, menyimpan contact dan message.
03
Sales handles the lead
Conversation di-assign, diberi status dan masuk workflow follow-up.
04
Management sees the pipeline
Lead, campaign dan activity bisa dievaluasi dari satu sistem.